Rachel Bicking
Chief AI & Data Officer @ Kobie
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How to Turn Your Loyalty Program Into an AI Advantage
Bad data = bad personalization, no matter how good your AI is.
Most brands are sitting on mountains of data, yet struggling to capture the high-fidelity signals needed to fuel AI. Meanwhile, our research reveals that customers are more willing than ever to share their motivations, preferences, and future intent - but only inside loyalty programs where trust is high and value exchange is clear.
Join us for an exclusive webinar on April 8th at 2 PM ET, with Kobie's Chief AI & Data Officer, Rachel Bicking. We'll dive into how Zero-Party Data and loyalty-driven intelligence can transform your AI performance, customer experience, and ultimately your revenue.
We'll Explore
Why identity (not the data itself) is the real outcome you're working towards.
How AI helps you determine what to capture and why. More data isn't better data.
How loyalty provides consent, trust, and value exchange as the center of your identity model.
How to apply zero-party data inputs to not only the known customers, but the broader audience.
Webinar Host:
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