
Rachel Bicking
EVP of Innovation @ Kobie
Connect on LinkedIn
In today’s hyper-competitive landscape, loyalty isn’t just about points and perks — it’s about data. And not just any data: zero-party, high-fidelity signals that customers willingly share in exchange for personalized experiences.
Download the full ebook: From Vision to Reality – How Loyalty Data Powers the AI Marketing Revolution.
This ebook, created by Kobie in partnership with The Wise Marketer, reveals how loyalty data can evolve from a marketing tool into a company-wide asset that fuels smarter decisions, deeper personalization, and measurable ROI.
Why traditional attribution models fail loyalty programs — and how AI fixes it
How to operationalize micro-moment data for real-time engagement
The Journey Atlas methodology for mapping customer behavior
How loyalty data drives retail media networks, partnerships, and enterprise value

Rachel Bicking
EVP of Innovation @ Kobie
Connect on LinkedIn

Chris Barnett
VP Strategic Consulting @ Kobie
Connect on LinkedIn